In Prospect, you can create both B2B contacts (business-to-business) and B2C contacts (individuals) - but what if a contact registers with you and then you find out they're part of a business? Or, maybe you created a B2B contact by accident (we're all human!), and need to convert them into a B2C contact quickly. Rather than going through the rigmarole of deleting it and starting all over again, simply convert it with a click of a button - here's how!
What's more, if you've got a load of B2B contacts, perhaps imported from another system like Xero, Unleashed, Cin7, etc. that should really be B2C contacts, you can even select a whole load of them and "bulk update" them into B2C records.