What's new on Prospect

We're pretty excited to announce that you'll now see RFM segmentation & updated customer analysis in Prospect! For any newbies to the concept - RFM (or Recency, Frequency and Monetary Value), is an awesome segmentation technique that's invaluable for growing wholesale, distribution & manufacturing businesses...and it's now in Prospect, fully automated, calculated for you and updated daily based on each customer's ordering pattern!

In our help article, we explain how to access the RFM segmentation & use the new Sales Analysis page within the CRM. And, in this blog article, we explain in more details what RFM is, why it's important for all 6 key strategies for growth & profitability, and how to evaluate and better target each segment!

Our all-new A.I. driven Predictive Churn Alerts pro-actively identify customers that you're at risk of losing - even before you've lost them.

Really? Yes! In fact, in trials, P.A.I.G.E. (the Prospect AI Growth Engine) identified customer churn several weeks before the (very experienced) Account Managers did, and about 8 weeks before traditional reporting methods highlighted the churn.

We think that's pretty awesome! But don't just take our word for it (we're biased!). Here's what one of our customers, James at Evolution Packaging Products, thinks:

“Those new reports are great! The Churn report has already enabled us to reactivate 2 customers who we didn’t even realise we had lost!”

Result! Make sure you act on your predicted churn today! You can find your customer churn alerts via the of Sales Reports, in the left-hand menu:

How does it work?

P.A.I.G.E. (the Prospect AI Growth Engine) can process huge amounts of data in a few minutes...data like how many days it's been since a customer last ordered with you, and the average number of days between their orders, combined with their standard deviation, and then comparing these with similar customers. All this is fed into the AI engine, which spits out critical insights - allowing your teams to act quicker and more decisively when there is an alert, but also allows them to relax, and focus elsewhere when a customer doesn't have an alert - knowing that P.A.I.G.E is monitoring every single customer, every single day, so that you don't have to.

Is it a perfect crystal ball? 

Er...sadly no... it is basically magic...but not yet perfect. So definitely send us your feedback during the feature-preview phase. What is for sure though, is that it's way, way better than just hoping that your customers will stay with you forever. To quote someone famous "hope is not a strategy". And, it's getting better all the time (we're learning & P.A.I.G.E. is learning!). But, we simply couldn't keep our first AI feature from you - it's just too good not to share!

Please just remember that it's in Preview at the moment, which means we're still making a few tweaks here and there to make it even better. It also means that while all customers can benefit from P.A.I.G.E.'s alerts right now, when it's out of preview it may be restricted to certain subscriptions.

For now...enjoy! We'll update you as we make more changes or enhancements, and we'll let you know when it's out of Preview!

Custom fields allow you to tailor your CRM to better reflect your business' processes. But, lots of you have said you want to be able to search by this data too. Well, now you can do exactly that! To help you find exactly what you're looking for via the Global Search, you can setup searchable custom fields. Here's a quick guide on how to set up searchable custom fields!