We're pretty excited to announce that you'll now see RFM segmentation & updated customer analysis in Prospect! For any newbies to the concept - RFM (or Recency, Frequency and Monetary Value), is an awesome segmentation technique that's invaluable for growing wholesale, distribution & manufacturing businesses...and it's now in Prospect, fully automated, calculated for you and updated daily based on each customer's ordering pattern!
In our help article, we explain how to access the RFM segmentation & use the new Sales Analysis page within the CRM. And, in this blog article, we explain in more details what RFM is, why it's important for all 6 key strategies for growth & profitability, and how to evaluate and better target each segment!Read More
Our all-new A.I. driven Predicted Churn Alerts pro-actively identify customers that you're at risk of losing - even before you've lost them.
Really? Yes! In fact, in trials, P.A.I.G.E. (the Prospect AI Growth Engine) identified customer churn several weeks before the (very experienced) Account Managers did, and about 8 weeks before traditional reporting methods highlighted the churn.
We think that's pretty awesome! But don't just take our word for it (we're biased!). Here's what one of our customers, James at Evolution Packaging Products, thinks:
“Those new reports are great! The Churn report has already enabled us to reactivate 2 customers who we didn’t even realise we had lost!”
Result! Make sure you act on your predicted churn today! You can find your customer churn alerts via the Sales Reports, in the left-hand menu:
How does it work?
P.A.I.G.E. (the Prospect AI Growth Engine) can process huge amounts of data in a few minutes...data like how many days it's been since a customer last ordered with you, and the average number of days between their orders, combined with their standard deviation, and then comparing these with similar customers. All this is fed into the AI engine, which spits out critical insights - allowing your teams to act quicker and more decisively when there is an alert, but also allows them to relax, and focus elsewhere when a customer doesn't have an alert - knowing that P.A.I.G.E. is monitoring every single customer, every single day, so that you don't have to.
Er...sadly no... it is basically magic...but not yet perfect. So definitely send us your feedback during the feature-preview phase. What is for sure though, is that it's way, way better than just hoping that your customers will stay with you forever. To quote someone famous "hope is not a strategy". And, it's getting better all the time (we're learning & P.A.I.G.E. is learning!). But, we simply couldn't keep our first AI feature from you - it's just too good not to share!
Please just remember that it's in Preview at the moment, which means we're still making a few tweaks here and there to make it even better. It also means that while all customers can benefit from P.A.I.G.E.'s alerts right now, when it's out of Preview it may be restricted to certain subscriptions.
For now...enjoy! We'll update you as we make more changes or enhancements, and we'll let you know when it's out of Preview!Read More
Custom fields allow you to tailor your CRM to better reflect your business' processes. But, lots of you have said you want to be able to search by this data too. Well, now you can do exactly that! To help you find exactly what you're looking for via the Global Search, you can setup searchable custom fields. Here's a quick guide on how to set up searchable custom fields!Read More
Adding product images to your Word and email Quote tables can help to bring your products to life! You can easily add images for all your products. It’s simple – just upload your images. Then, change this setting to make them appear in your quotations.Read More
Think of the CRM Knowledge Base like a self-serve library of info about your products and services. If you regularly deal with technical issues, and one particular thing crops up time and time again, your team can use the Knowledge Base to document what the typical symptoms and solutions are. Recording these pearls of wisdom in a centralised place makes it quicker and easier for anyone else to resolve the same issue in the future – result!Read More
You can now effortlessly save emails from your Outlook directly into the CRM. Say a customer's emailed you about their products that were damaged on delivery - being able to save the email trail of exactly what they said before passing it to your Customer Services team will ensure nothing gets lost in translation.
Here’s how to install the add-in. Once you’re up and running, have a quick read of our doc on how to use it, and be sure to check out our video and article on how to categorise saved emails – a great way to easily identify which emails have or haven't already been saved into the CRM, without needing to manually check!Read More